Through investment in constantly promotes the rapid growth of the market share and sales volume is sewing equipment companies, most of the growth of China's enterprises have been using patterns, sewing machine enterprises, the basic function is to produce sewing equipment enterprise must grow up with a new model to adapt to the new competition stage.

Sewing equipment enterprise in our country in recent years, the fire in the price war mire. How to get out of the price war mire, then take the differentiation strategy? We can't expect overnight, only step by step, try the differentiation strategy, to make more and more garment enterprises from the price of its inertia. Including sewing equipment enterprises, most of the growth of China's enterprises have been using pattern is through investment in constantly to promote the rapid growth of the market share and sales. This model has its specificity of history. Early sewing equipment industry development in our country, the fierce market competition, the basic function of sewing machine enterprises is to produce, no matter how many products are produced, are not informed. Only need to rely on the sales of enterprise constantly expand the scale of production and investment growth can be quickly go up quite a number of successful sewing equipment manufacturing enterprises in the period to complete its capital accumulation. When sewing equipment brand is growing, the market increasingly competitive, product supply, clothing enterprise customers have more choices, more weight when the choose and buy products and purchase the convenience degree of the factors on the price. The emergence of many small domestic sewing machine enterprises is to take full advantage of this, they use large enterprise market relatively high-end product positioning, through expanding capacity and expand the sales network, quickly preempted the mid-range sewing equipment market. Some are considered to be the representative of China's sewing equipment industry enterprise, they claim that technology or brand is its competitive advantage. But the reality is an unavoidable; In the internationalization of the sewing machine market competition environment, their growth until now is still not completely out of the rely on low price and extensive sales growing phase of the grid. Now, these representative enterprises and small and medium-sized enterprises in price and sales channels such a gap is more and more small, some with more and more small and medium-sized enterprises must also be on the same platform to compete the market. At this time what will dominate the clothing enterprises choice? Basic business rules began to work, under the same price and function, the garment enterprises will choose more close to the clothing production needs of the market trend of sewing machine products. So, for production enterprises, in addition to strengthen now model, quality assurance, but also pay attention to the development of new equipment products close to the market. If the product hard craze. The product into the market and follow up the market when there is difficulty, clothing machinery market is also a dynamic, constant development and change. Including the change and development of the clothing enterprise demand, increasing constantly updating with rivals. But these are not combined with the feature of market demand and competition and development of equipment, will only round outcast for the enterprise. A sewing equipment production enterprises ignore the product itself, is difficult to sewing equipment in today's market environment to obtain long-term development. At present, in order to adapt to the changing of sewing equipment market, our country's sewing equipment production enterprise, whether big or small, strong weak, will be at the new stage of growth model to adapt to the new competition, in addition to more dependent on strengthening internal management, improve the research and development spending. At the same time of guarantee the quality of sewing machine now, to strengthen the research of new products. Believe that the choice of clothing enterprise, will not be a brand, is not all the technology and quality, the most important thing is to need, some sewing equipment enterprises think just passable, other factors could be offset by service, but they didn't think if you don't solve this problem, any efforts may be in vain!